Buyer Motivation

28 November 2022

Buyer Motivation: Need featuring Allstate

Marketing based on need is probably the most common tactic we see. Every business is trying to fill some sort of hole in their customers' lives.

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14 November 2022

Buyer Motivation: Aspiration featuring Under Armour

As a small business you need passion, knowledge, and strategies more while pushing out content. You have to master marketing.

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07 November 2022

Buyer Motivation: Fear featuring Apple

Using fear can feel unethical if done incorrectly. But with a little consideration, you can speak to your customers' fears and lead them to safety.

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