28 November 2022
Buyer Motivation: Need featuring Allstate
Marketing based on need is probably the most common tactic we see. Every business is trying to fill some sort of hole in their customers' lives.
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14 November 2022
Buyer Motivation: Aspiration featuring Under Armour
As a small business you need passion, knowledge, and strategies more while pushing out content. You have to master marketing.
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07 November 2022
Buyer Motivation: Fear featuring Apple
Using fear can feel unethical if done incorrectly. But with a little consideration, you can speak to your customers' fears and lead them to safety.
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